According to CNET, AT&T has big plans for the Nokia Lumia 900 launch, set to start on April 8.
They’re promising a “massive television marketing campaign” and “massive signs and posters” in AT&T stores. I wonder if they’re planning to light up a few big buildings as well?
When I was at Nokia, the company’s marketing tended to be on the modest side: elegant, factual, but not particularly showy. It’s clearly a “new Nokia” now: here’s how they launched the Lumia 800 in London last week:
Oddly enough, right after I watched that video, I found this post about the inside of a deadmau5 helmet: he’s the DJ Nokia hired for the big show.