Not so mobile diary: Vinyl is back!

WP_20131109_001This is not a mobile story as such, but worth noting anyway. According to Digital Music News, vinyl records seem to be back, at least among a small section of the music buying public. What’s more, it’s not the older folks (like me) buying those big plastic disks:

Michael Kurtz, [Record Store Day]’s co-founder, told USA Today that RSD vinyl sales are trending younger. In 2007, the average customer age was 49, now it is 23.  Kurtz also estimates that customers under 25 are buying 70 percent of the vinyl, saying: “It’s the young generation’s thing. They’ve adopted it“.

I remember hearing from the user experience team at Vodafone that their goal for any mobile app or service was something like “5 seconds to enjoyment.” Our assumption in the mobile world was always that customers want more stuff, more quickly and conveniently. It’s interesting to see this evidence of at least some desire for slower, and perhaps higher-quality, experiences. Slow food, meet “slow music”?


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