The new smartphone from Jolla launches today in Finland. Jolla was founded by a bunch of ex-Nokians with a plan to execute on the MeeGo vision that Nokia abandoned in favor of Windows Phone. Their new device runs SailfishOS, the community-driven successor to MeeGo.
One thing I find particularly appealing about the Jolla proposition is their proud embrace of their Finnish roots and Finnish designs with the “Design from Finland” mark granted by the Suomalaisen Työn Liitto, the Association for Finnish Work. I always thought that Nokia could have made more noise about its Finnish (or generally Nordic) design when it was trying to compete with the other smartphone players.
Another extremely smart move was to add support for Android apps to the OS, and partner with the Russian Yandex app store to provide Jolla users with access to 85,000 apps from the Android ecosystem.
Good luck Jolla!