Mobile class consciousness

More evidence of the class, or at least income, divide in the smartphone world in this article about the big difference in mobile ad revenue between Android and iOS devices. The data, based on numbers from Facebook ads purchased by Nanigans, show that “(f)or the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

Even though Android accounts for over half of US smartphone market, those numbers do not appear to be an advantage for advertisers, if one can generalize from this study. One uncomfortable conclusion from these data, noted in the article, is that “iPhone owners simply tend to both make more money and spend more money than Android owners.”

Should this be a cause for concern?



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