Thanks to QuirksBlog for this reminder that the mobile tech landscape isn’t the same all over the world. This survey of the Indonesian local browser market shows the importance of browsers that I expect most American mobile phone users (and mobile experts) have not heard of, or at least don’t take seriously.
Number one in Indonesia with about 56% of measured traffic: Opera (more specifically, the Opera Mini proxy browser).
You can find more fun data like these over at StatsCounter.
Tim Harrabin, the former Vodafone executive who built the fabled M-PESA service in Kenya, has a new goal, which he described at the GSMA NFC & Mobile Money Summit in New York: “My mission is to replace cash for everyone, not just those badged as unbanked,”
I can understand why a mobile executive wants to replace cash with mobile money, but I’m not sure that consumers want it as much as the mobile companies do. Cash has two big (and possibly unique) advantages: it’s not dependent on technology, and, more important, it’s anonymous. I know that many of my northern European colleagues have given up cash, but I still find it very convenient and easy, especially for small transactions and other “cash transfers,” like leaving tips, where a mobile solution could be more cumbersome.
What do you think?
Photo by Doug Wheller from flickr
More evidence of the class, or at least income, divide in the smartphone world in this article about the big difference in mobile ad revenue between Android and iOS devices. The data, based on numbers from Facebook ads purchased by Nanigans, show that “(f)or the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
Even though Android accounts for over half of US smartphone market, those numbers do not appear to be an advantage for advertisers, if one can generalize from this study. One uncomfortable conclusion from these data, noted in the article, is that “iPhone owners simply tend to both make more money and spend more money than Android owners.”
Should this be a cause for concern?