Mobile Diary: Not enough keyboard love?

BlackBerry announced very disappointing results today, including a loss of almost $1 billion on sales of $1.6 billion in the most recent quarter. Most of the bleeding appears to have come from poor sales of the new Z10 smartphone.

Here’s a thought: could BB have done better by focusing on its QWERTY Q10 device first, instead of trying to play touch-screen catchup with the rest of the industry? With all of the nearly-identical black rectangles in the market, the physical keyboard was BlackBerry’s best differentiator, and perhaps one they should have done more to promote.

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One thought on “Mobile Diary: Not enough keyboard love?

  1. Pingback: Mobile Diary: the keyboards are back! | Mobile in DC

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